July is a very intensive month for hundreds of thousands of Amazon workers. During this period, the company celebrates its anniversary by organizing massive sales. Their peak moment falls halfway through the month and is known as Prime Day.
The corporation starts preparing for this event at the very beginning of July. During the first half of the month, workers aren’t allowed to take any time off, their shifts are extended (to even 52 hours per week) and they work under greater pressure. What more, the Amazon warehouses around the world (aka Fulfillment Centers) compete with one another for efficiency, trying to break new records in sending out packages. For managers this is an opportunity to earn very high bonuses, while for rank and file workers this period only means being forced to increase efficiency, working under greater control and immense exhaustion.